The distinctive marketing art used in these ads also helped Apple to sell tens of millions of iPods and also billions of songs through Apple’s iTunes music store. The silhouette ads were particularly notable for the evocative effect they had on culture, fashion, and “hipness”– reaching Apple customers and well beyond. The dancing iPod silhouettes permeated the culture of their day and left their mark on the advertising industry as well. Initiated first with the iPod digital music player, the ads – which soon appeared globally in print, on TV, the web, and in various outdoor venues – proved to be one of the most effective marketing campaigns of the early 21st century. created a number of enduring cultural images with their Apple products and marketing campaigns. And perhaps none of these is more visually memorable than the “dancing silhouettes” used in the 2003 – 2008 iPod and iTunes advertising campaigns. In the opening decade of the 21st century, Steve Jobs and Apple, Inc. Apple "silhouette"-style advertising for the iPod digital music player, circa 2003-2005.
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